How much money does a YouTuber with 100k subscribers make?
Oct 04

The digital age has ushered in a plethora of opportunities for content creators, with YouTube emerging as a prominent platform for showcasing talent and generating income. Aspiring YouTubers often wonder about the potential earnings that can be derived from this platform.

A common benchmark that many aim for is achieving 100k subscribers. But how much money does a YouTuber with 100k subscribers actually make? The answer is multifaceted, influenced by various factors including viewer engagement, content niche, and monetization strategies.

On average, a YouTuber with 100k subscribers might earn between $500 to $2,000 per month from ads alone. However, additional revenue streams like merchandise sales, affiliate marketing, and sponsorships can significantly increase earnings. To get a precise estimate, consider using YouTube’s monetization tools and exploring other income opportunities.

Youtube Earning factors

  • 1. Ad Revenue: The Basic Earning Model
    YouTube’s Partner Program (YPP) allows creators to earn money through advertisements displayed on their videos. The income generated through ad revenue is primarily determined by CPM (Cost Per Mille), which represents the amount an advertiser pays for 1,000 advertisement impressions on a video. CPM rates fluctuate based on factors like viewer demographics, video quality, and content niche. A YouTuber with 100k subscribers may have a wide CPM range from $0.25 to $7.00, thus, monthly earnings can vary significantly.
  • 2. Audience Demographics and Engagement
    The geographical location and engagement level of subscribers play a pivotal role in determining earnings. Advertisers are willing to pay more for audiences in economically prosperous regions, such as the United States or Europe, due to their presumed purchasing power. Moreover, a channel with highly engaged viewers who watch videos consistently and interact through likes, shares, and comments is likely to attract higher CPM rates.
  • 3. Channel Niche and Advertiser Demand
    The content niche significantly impacts earning potential. Channels focused on lucrative niches like finance, technology, or health and wellness often attract advertisers willing to pay a premium to target specific audiences. Conversely, channels in oversaturated or less lucrative niches may experience lower CPMs due to decreased advertiser demand.
  • 4. Alternative Monetization Strategies
    Beyond ad revenue, YouTubers employ various strategies to augment their income. These include:
    • Affiliate Marketing: Creators promote products and earn a commission on sales generated through their referrals.
    • Merchandise Shelf: YouTube allows creators to sell merchandise directly through their channels.
    • Channel Memberships: Subscribers can become paying members to access exclusive perks.
    • Super Chat: During live streams, viewers can pay to highlight their messages.
  • These avenues can significantly boost a YouTuber’s income, sometimes even surpassing ad revenue.
  • 5. Brand Partnerships and Sponsorships
    Influencers with a substantial subscriber base and viewer engagement often attract brands for partnerships and sponsorships. Brands may pay creators to promote their products or services. The rate for sponsorships can vary widely, depending on the brand, campaign, and negotiation skills of the YouTuber.
  • 6. Expenses and Net Income
    It’s pivotal to acknowledge that a YouTuber’s gross income is not their take-home pay. Creators incur various expenses, including equipment, editing software, and possibly hiring staff for content production and channel management. Moreover, YouTube takes a 45% cut of ad revenue, and additional taxes must be considered to calculate net income.

Case Study

Marques Brownlee


Marques Brownlee, widely recognized as MKBHD, is a prime example of a YouTuber who has successfully harnessed the platform to carve out a lucrative career. With a channel that primarily focuses on technology reviews and insights, Marques has accumulated over 14 million subscribers and 2.5 billion total views (as of the last available data). His journey from a modest tech enthusiast to a YouTube sensation provides valuable insights into the potential earnings and strategies employed by successful YouTubers.

Initial Days: Cultivating a Niche

Marques uploaded his first video in 2009, a tutorial aimed at helping users navigate new tech hardware. His early content was characterized by genuine enthusiasm and an authentic approach to reviewing tech products. This authenticity resonated with viewers and helped him carve out a niche in the tech review space.

Youtube Monetization Strategies

1. Ad Revenue
  • High CPM: The tech niche generally attracts a higher CPM due to its lucrative audience demographic and advertiser demand.
  • Consistent Views: MKBHD’s videos consistently garner millions of views, translating to substantial ad revenue.
2. Sponsorships and Brand Deals
  • Brand Collaborations: Marques has collaborated with numerous brands, both within and outside the tech industry.
  • Product Reviews: His unbiased and thorough product reviews have made him a preferred partner for brands launching new products.
3. Merchandising
  • Marques has his line of merchandise, which includes apparel and accessories, providing an additional revenue stream.
4. Affiliate Marketing
  • He often utilizes affiliate links for products he reviews, earning a commission for any sales generated through those links.

Key Success Factors

1. Authenticity and Trust
  • Marques has maintained a reputation for providing honest and unbiased reviews, which has built trust among his viewers and subscribers.
2. Quality Content
  • His videos are renowned for their high production quality and thorough, insightful content.
3. Engagement with Viewers
  • Marques actively engages with his audience through comments, polls, and social media, keeping his content aligned with viewer interests.
4. Adaptability
  • He has adeptly adapted to changing trends, technologies, and platform algorithms to keep his content relevant and engaging.

Challenges and Criticisms

Despite his success, Marques has faced challenges and criticisms, such as managing the expectations of viewers and brands, maintaining objectivity in reviews, and navigating the pressures of consistent content creation. He has addressed these challenges by staying true to his core values and continuously evolving his content and strategies.

Lessons from MKBHD

Marques Brownlee’s YouTube journey underscores the significance of authenticity, quality, and consistency in building a successful YouTube career. His strategic approach to monetization, coupled with a steadfast commitment to delivering value to his viewers, has established him as one of the most prosperous YouTubers in the tech niche.

Emerging creators can glean valuable insights from MKBHD’s journey, understanding that while the path to YouTube success is multifaceted and challenging, it is authenticity, viewer value, and strategic monetization that ultimately pave the way to financial triumph on the platform.

Read our latest article on How to Get Verified on YouTube in 2023


In this article, we have explored how much money a YouTuber with 100k subscribers makes. However, The financial trajectory of a YouTuber with 100k subscribers is influenced by a myriad of factors, making it challenging to pinpoint an exact earning figure. While subscriber count provides a baseline, it is the amalgamation of viewer engagement, content niche, and adept utilization of monetization strategies that truly propel financial success on the platform. Aspiring creators should focus on cultivating a dedicated viewer base and diversifying income streams to navigate the fluctuating digital landscape successfully. If you are willing to boost your YouTube channel quickly and want to get 100k subscribers, we are here to help.

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